Cozy Earth achieves a CTR of .45% and a 10% lift in ROAS

Background

Cozy Earth, a luxury home goods and apparel company, has always prioritized ethical production and premium comfort since its launch in 2011. They design each product with the idea that a home should be a restful sanctuary.

The resulting high-end textiles are extraordinarily soft, body temperature regulating, and guaranteed to last. Additionally, five of their products have been featured on Oprah's Favorite Things for the last five years in a row.

A client of LiveIntent since 2020, Cozy Earth wanted to increase awareness for their newest ambition - to be the go-to loungewear brand for frequent travelers.

Goal

Cozy Earth aimed to broaden its customer base for its travel clothing line by implementing effective ad campaigns that would specifically target its desired audience. This involved selecting marketing channels that aligned with their brand and resonated with their audience.

Cozy Earth hoped LiveIntent would be able to reach its targeted audience of travelers and achieve a high click-through rate (CTR).

Solution

LiveIntent approached Cozy Earth with an opportunity to sponsor top newsletters in the travel, food, and home categories, earning them a 100% share of voice and maximum reach. The team suggested displaying Cozy Earth’s logo as the newsletter sponsor for the day. The native ads showcased individuals aboard airplanes and unwinding at their ultimate destinations, prompting viewers to explore and purchase the essential travel attire offered by their premium clothing brand. The brand appeared in newsletters such as Travel & Leisure, Taste of Home, Southern Living, and Martha Stewart's Everyday Cooking.

Results

The newsletter sponsorship positively impacted Cozy Earth's performance campaign, which resulted in a 10% increase in return on ad spend (ROAS) during the sponsorship period. The sponsorship successfully reached Cozy Earth's target audience of seasoned travelers and achieved a click-through rate (CTR) of 0.45% from travel publications. Overall, the sponsored newsletters reached over 2.6 million unique subscribers, with 1.9 million (73%) also exposed to Cozy Earth's prospecting campaign. Out of the 1.9 million who saw the brand’s ads across both campaigns, more than 15,000 visited Cozy Earth's website to explore their travel essentials, resulting in a CTR of 0.82%.