LiveIntent Services Privacy Policies
LiveIntent (“LiveIntent,” “we,” “our,” or “us”) offers two types of services to our customers: 1) Marketing and Advertising Services, and 2) Identity Services
- For information on how LiveIntent collects and uses information for our Marketing and Advertising Services (e.g., interest-based advertising services), please click here.
- For information on how LiveIntent collects and uses information for our Identity Services, please click here.
LiveIntent Marketing and Advertising Services Privacy Policy
Last Updated: February 27th, 2023
LiveIntent (“LiveIntent,” “we,” “our,” or “us”) offers two types of services to our customers: Identity Services and Marketing and Advertising Services. This privacy policy (“Policy”) describes how LiveIntent collects and uses information in connection with our Marketing and Advertising Services (“Services”), which include supporting our customers’ interest-based advertising activities and efforts to monetize digital advertising inventory. Interest-based advertising is the process of serving advertisements that are tailored to your likely interests. Follow the link to the Network Advertising Organization website to learn more about interest-based advertising.
Click here for certain U.S. state-specific information about our processing practices, including information for California residents and residents of U.S. states with comprehensive privacy laws.
For individuals residing in the European Economic Area, we process information relating to individuals or devices on behalf of and pursuant to the instructions of our customers, as set forth in our agreements with them. In other jurisdictions, where permitted by law, our business partners may give us permission to use information collected through their emails, mobile applications, or websites for our own purposes, including to deliver our Identity Services. For more information about how we collect, use, and share information with our Identity Services, please follow the link to LiveIntent Identity Services Privacy Policy. This Policy only describes how we collect and use information related to the Services. For information on how LiveIntent uses information in connection with our website, digital properties, marketing efforts, events, and sponsorship activities, and programming, please follow the link to Website Privacy Policy.
What information do we collect?
We are in the business of helping our business partners provide consumers with useful content in a way that respects your right to privacy. Even though the information we collect through the Services may be considered “personal data” or “personal information” under certain laws, we do not use your name, address, your place of work, your date of birth, or your phone number for the Services, and we do not collect this information unless you or a party acting on your behalf chooses to provide it.
In order for LiveIntent to deliver the Services, our business partners may provide information from online or offline sources to LiveIntent including the types described below. Collecting this information allows our business partners to send you interest-based advertisements and to measure the success of these advertisements. The types personal information we may collect to provide our Services include:
- User Identifiers and Device Information: We may collect identifiers that are used by our business partners, but LiveIntent does not see any PII connected with these identifiers, unless instructed by our business partners to collect email addresses. Depending on the service, we may de-identify this information using a mathematical process (commonly known as hashing) to convert the information into a code. We may also collect information related to devices used to access our business partners’ emails and websites, such as the visitor’s device type, operating system, version, IP address, and technical identifiers such as a mobile advertising ID (Apple IDFA or Google AAID).
- Demographic and Profile Information: We may be provided demographic and other profile information such as annual income range, buying preferences, age range, and gender.
- Network Activity Information: We may collect information related to your use of email sent by one of our business partners, such as whether the email has been opened, or a link has been clicked in the email. We also collect information about activity on our business partners’ websites, such as the time users spend on their website, from which other websites users came, and what other websites users visit.
- Commercial information: We may collect information about commercial activities, such as whether you purchased a product or service after viewing a related advertisement.
- Geolocation Information: We may collect and process information about your general location. The information we collect may tell us which zip code you are in, but it does not tell us your precise location.
- Inferences: We may use the information we collect to generate certain inferences, such as associations between identifiers.
Information provided by our business partners also continues to be governed by any applicable privacy policies of our business partners. We encourage you to review the privacy policies of each website you visit and mobile applications you use.
To collect the information described above, we and our service providers may use cookies, which are small text files that online services often store on computer hard drives or mobile devices of visitors to their sites. A cookie contains a unique number, which is used to recognize your device when a user of your computer or mobile device returns to a website that it has visited previously. Websites and other digital content also may contain small, transparent images, files, or lines of code that collect information about how you interact with the pages, emails, advertisements, and apps. For example, these technologies may collect information about the web pages you visit, the content you view, when and for how long you interact with certain features, and whether you respond to advertisements.
We may use these technologies to identify your computer or device (which can help us or our service providers recognize you when you return), store information about your preferences (e.g., preferred language), log your interactions (e.g., the types of messages you prefer to receive), and present you with more relevant interest-based advertisements. We retain this information in a form that can identify your computer or device for up to 180 days.
- Customers of our Identity Services, with their permission;
- Customers of the Services, with their permission;
- Advertisers;
- Publishers;
- Advertising technology companies and intermediaries;
- Data aggregators that provide information, including identifiers and inferences, about individuals.
How is the information used?
Our business partners may use the information we collect to:
- deliver personalized messages that match your interests, including interest-based advertisements;
- prepare for traffic load demands and to efficiently distribute email publications;
- customize user experiences when they use our advertising partners’ services;
- generate and analyze statistics about the performance of advertising campaigns, and to improve performance over time;
- when necessary (a) to protect the integrity of the Services, or your safety or the safety of others, or (b) to detect, prevent, or respond to fraud, intellectual property infringement, violations of terms of use related to the Service, or violations of law.
Where a business partner has allowed us to use the information for our own purposes, we use it for the following limited and specified purposes:
- to provide the Services, such as to facilitate the delivery of and reporting on personalized messages and targeted advertising;
- to troubleshoot and secure the Services and our systems;
- to enhance existing offerings, such as identifying browsers and devices accessing various digital platforms and develop new ones;
- to deliver and improve the Services and the Identity Services. You can read more about our by following the link to Identity Services.
We may combine, de-identify, or aggregate any of the information we collect through our Services for any of these purposes. We may also receive deidentified information from our business partners. We will take reasonable measures to ensure deidentified information cannot be associated with a consumer of household. We also commit to maintaining and using this information in deidentified form and not to attempt to reidentify the information, except as permitted under applicable law.
With whom do we share information we collect?
We may disclose the categories of information above in connection with the provision of our Services with customers of the Services for their own purposes and subject to their privacy policies. To provide the Services, we may also disclose such information with persons involved in the advertising ecosystem, including advertisers, publishers, data aggregators, measurement and attribution partners, advertising technology partners and enrichment providers.
We may also disclose the categories of information above with our service providers (who process information on our behalf) and with our advisors, as well as with third parties involved in the negotiation or completion of a merger, acquisition, or sale of all or a portion of our business.
We will disclose information to recipients entitled by law to access such information, including law enforcement and regulatory agencies and other entities pursuant to a valid court order.
Where a business partner has allowed us to use the information for our own purposes, we may also disclose information with customers of our Identity Services and with our affiliates. We may disclose de-identified or aggregate data that does not identify a specific individual with any person for any purpose.
What choices do you have about information collected through the Services?
If you do not want us to collect, use, or transfer to third parties information from your devices about your website or application usage for the purposes of interest-based advertising or certain other purposes, you may opt out by following the link to Digital Advertising Alliance opt-out tool. Since the tool is cookie-based and browser-specific, you should opt out on each browser and device for which you would like your preferences to apply. If you delete your cookies, you may have deleted your opt-out status and may need to opt out again. If you choose to opt out, you will still receive online advertisements, but these advertisements may be less relevant to your interests.
Depending on where you reside and the purposes for which we process your personal information, you may have certain rights with respect to your personal information, subject to applicable exceptions. These rights include:
- learn about how we process personal information, including learning about the categories and specific pieces of personal information collected, the purposes for which the personal information is collected and shared, and the categories of parties that may receive personal information.
- request that we delete your personal information, subject to exceptions established under applicable laws.
- request that we rectify your incorrect personal information.
- opt out of certain disclosures to third parties.
- withdraw consent that you have provided.
- not be denied goods or services for exercising your rights, though we may still provide a different level of service as permitted by law.
Residents of the U. S. States with comprehensive privacy laws, including California, should consult the “Additional Privacy Disclosures for Residents of Certain U.S. States” section for more information about their rights and how to exercise them.
Additional information for business partners
By entering into an agreement to use our Services, our business partners acknowledge and agree that we will process personal information received in the course of providing the Services in accordance with this Privacy Policy and in compliance with all applicable data protection laws and implementing regulations (collectively “Data Protection Requirements”). We will provide the same level of privacy protection to personal information made available to us by our business partners as the level required under the Data Protection Requirements. Our business partners have the right to take reasonable steps to ensure that we use the personal information they have made available to us in a manner consistent with obligations under the Data Protection Requirements and to stop or remediate unauthorized use of that personal information. We will promptly inform our business partners if we make a determination that we can no longer meet our obligations under the Data Protection Requirements.
Security
We strive to maintain reasonable administrative, technical, and physical safeguards designed to safeguard the information we collect. However, no information system can be 100% secure, so we cannot guarantee the absolute security of your information.
Modifications to this policy
We may update this Policy from time to time by posting an updated Policy on this page. We will notify you about material changes by updating the “Last Updated” date at the top of this Policy or by providing any other notice or mechanism as may be appropriate.
Contact us
If you have any questions about this Policy or our use of your information, please contact us at privacy@liveintent.com.
Additional privacy disclosures for residents of certain U.S. states
The following table provides additional information about our data practices.
| Category of Personal Information | Purposes of Collection and Processing | Categories of Third Parties to Whom We Disclose that Personal Information |
|---|---|---|
| User Identifiers and Device Information |
|
|
| Demographic and Profile Information |
|
|
| Network Activity Information |
|
|
| Commercial Information |
|
|
| Geolocation Information |
|
|
| Inferences |
|
|
We retain your personal information as needed to accomplish the purposes noted above. After such time, we will retain your personal information for a period of time that enables us to:
- Maintain business records for analysis and/or audit purposes.
- Comply with record retention requirements under the law or other relevant legal or regulatory requirements.
- Defend or bring any existing or potential legal claims.
- Address complaints and inquiries.
As described below, we disclose certain information to third parties in exchange for valuable consideration and to support targeted advertising based on your interests inferred from your interactions with unaffiliated digital offerings. Such disclosures may be considered a “sale” or “share” under state privacy laws. We do not knowingly sell or share information related to individuals under 16 years of age. To opt out of such disclosures, click here.
- User Identifiers and Device Information: Customers of our Identity Services; Advertisers; Publishers; Measurement and Attribution Partners; and AdTech Partners and Platforms.
- Demographic and Profile Information: N/A
- Network Activity Information: Customers of our Identity Services; Advertisers; Publishers; Measurement and Attribution Partners; and AdTech Partners and Platforms.
- Commercial Information: Advertisers and Measurement and Attribution Partners.
- Geolocation Information: Advertisers; Publishers; Measurement and Attribution Partners; and AdTech Partners and Platforms.
- Inferences: Customers of our Identity Services; Advertisers; Publishers; Measurement and Attribution Partners; and AdTech Partners and Platforms.
We also may disclose any of the personal information we collect:
- as required by law, such as to comply with a subpoena or other legal process, or to comply with government reporting obligations;
- when we believe in good faith that disclosure is necessary (a) to protect our rights, the integrity of the Website, or your safety or the safety of others, or (b) to detect, prevent, or respond to fraud, intellectual property infringement, violations of our Terms of Use, violations of law, or other misuse of the Website; and
- to affiliates, service providers, advisors, and other third parties to the extent reasonably necessary to proceed with the negotiation or completion of a merger, acquisition, bankruptcy, or sale of all or a portion of our assets.
Depending upon your U.S. state of residence, you may have rights to:
- Request information about whether and how we process personal information and obtain the specific pieces of personal information that we have collected;
- Request that we delete personal information;
- Request that we rectify incorrect personal information;
- Opt-out of sales of personal information or the processing or sharing of personal information for targeted advertising;
- Opt out of profiling that has a legal or similarly significant effect on;
- Not be discriminated against for exercising your rights, though we may provide a different level of service as permitted by law.
How to Submit Access and Deletion Requests: Follow the link to our online Privacy Portal to submit your access or deletion requests. You may also submit your request by emailing us at privacy@liveintent.com with the right you would like to exercise or by calling us at 1-855-644-0542 and including your email address and the right you want to exercise.
How to Submit Rectification Requests: You may submit your request by emailing us at privacy@liveintent.com or by calling us at 1-855-644-0542. When you call us, include also your email address. Specify what information we may have collected about you is incorrect and provide us with the correct information.
Verifying Access, Deletion and Rectification Requests: We may verify requestors’ identities before fulfilling requests to learn about our processing of personal information (including learning about the specific pieces of information we collect), rectification of personal information, and requests regarding the deletion of personal information by matching information provided by the requestor to the personal information that we already have for that individual. Consumers will need to provide their email addresses and may also be sent an email with a unique link by LiveIntent to support identity verification when applicable.
How to Submit Requests to Opt-Out of Sales or the Processing or Sharing of Information for Targeted of Advertising: You can submit an opt-out request by following the link to online Privacy Portal, or by clicking Do Not Sell or Share My Personal Information on the website. You may also submit your requests by emailing us privacy@liveintent.com indicating that you want to opt-out of the sale or sharing of personal information, or targeted advertising, or by calling us at 1-855-644-0542 and providing your email address and the right to opt-out the sale or sharing of personal information, or targeted advertising. You may also express your choice to opt-out of processing activities by enabling the global privacy control (GPC), which is an opt-out preference signal. This signal will apply at consumer account level.
Use of Authorized Agents: Authorized agents of residents in the States with privacy laws may submit requests by emailing us at privacy@liveintent.com. Authorized agents may need to provide documentation proving that they are authorized to exercise rights on behalf of the consumer whose personal information is subject to the request. We may notify the consumer and require the consumer to independently verify their identity before fulfilling the authorized agent’s request.
We may ask for additional information where needed to effectuate the request or to verify your identity. We will not use this information for any other purpose.
These rights may be limited or denied in some circumstances. For example, we may retain your personal information where required or permitted by applicable law. You may have the right to appeal a denial of any of these rights by emailing us at privacy@liveintent.com.
European Economic Area, UK, and Switzerland Disclosures
For individuals residing in the European Economic Area, the United Kingdom, and Switzerland, we process information relating to individuals or devices on behalf of and pursuant to the instructions of our customers in the capacity of a “processor,” as set forth in our agreements with our customers.
Thank you, LiveIntent.
LiveIntent Identity Services Privacy Policy
Last Updated: February 27th, 2023
LiveIntent (“LiveIntent,” “we,” “our,” or “us”) offers two types of services to our customers: Identity Services, Marketing and Advertising Services. This privacy policy (“Policy”) describes how LiveIntent collects and uses information for our Identity Services. For the remainder of this Policy, we refer to these services as “Services.”
For information on how LiveIntent collects and uses information for our Marketing and Advertising Services (e.g., interest-based advertising services), please follow the link to Marketing and Advertising Services Privacy Policy. Click here for certain U.S. state-specific information about our processing practices, including information for California residents and residents of U.S. states with comprehensive privacy laws.
The Services allow our customers in the United States and Canada to engage with you across devices as you browse the internet, use mobile applications, or otherwise interact with our customers. The Services may use information obtained from our Marketing and Advertising Services when we have permission from our business partners on whose behalf we collect the information.
This Policy only describes how we collect and use information related to the Services. For information on how LiveIntent uses information in connection with our website, digital properties, marketing efforts, events, and sponsorship activities, and programming, please follow the link to Website Privacy Policy.
What information do we collect?
Even though the information we collect through the Services may be considered “personal data” or “personal information” under certain laws, we do not use your address, your place of work, your date of birth, or your phone number for the Services. We may collect following personal information to provide our Services, including the following types of information:
- User Identifiers and Device Information: We may collect email addresses and altered identifiers, such as hashed email addresses. A hash is a mathematical process that converts information into a code. We may also collect information about devices used to access our partners’ emails and websites, such as the visitor’s device type, operating system, version, IP address, and technical identifiers such as mobile advertising ID (Apple IDFA or Google AAID). We do not retain PII connected with identifiers, unless instructed by our business partners to retain email addresses.
- Demographic and Profile Information: We may collect and/or receive limited demographic information, such as a user’s age range or gender.
- Network Activity Information: We may collect information related to your use of emails sent by one of our advertising partners, such as whether you opened the email or clicked a link. We may also collect information about activity on our partners’ websites and applications, such as the time users spend on the website or application, the website or application from which other users came, and what other websites or applications users visit.
- Geolocation Information: We may collect and process information about your general location, such as which ZIP code you are in. We do not collect your precise location.
- Inferences: We may use the information we collect to generate certain inferences, such as associations between unique identifiers.
Information provided by our business partners also continues to be governed by any applicable privacy policies of our business partners. We encourage you to review the privacy policies of each website you visit and mobile applications you use.
To collect the information described above, we, our business partners, or our service providers may collect the information above by using cookies. Cookies are small text files stored on computers or mobile devices of website visitors. A cookie contains a unique number that is used to recognize your device when it returns to a website that it has visited previously. We or our business partners may also place small, transparent images, files, or lines of code on websites and other digital content that collect information about how you interact with the pages, emails, advertisements, and apps. For example, these technologies may collect information about the web pages you visit, the content you view, when and for how long you interact with certain features, and whether you respond to advertisements.
We may use these technologies to identify your computer or device (which can help us or our service providers recognize you when you return), store information about your preferences (e.g., preferred language), log your interactions (e.g., the types of messages you prefer to receive), and present you with more relevant interest-based advertisements, including through the use of targeted advertising. We retain this information in a form that can identify your computer or device for up to 180 days.
The information above is collected from a variety of sources, including:
- Customers of our Marketing and Advertising Services, with their permission as described in the Marketing and Advertising Services Privacy Policy;
- Customers of the Services, with their permission.
- Data aggregators that provide information, including identifiers, about individuals that may use or interact with the Services.
How is the information used?
We collect personal information, including personal information customers make available to us through the use of the Services, for the following limited and specified purposes: (i) to enable our customers to engage with you across devices as you browse the internet, use mobile applications, or otherwise interact with you, and (ii) for certain business purposes, including but not limited to improving the Services, troubleshooting and securing the Services or our systems, and developing new offerings.
Our customers may use the information for a variety of lawful purposes, including but not limited to the following:
- delivering personalized messages that match your interests, including interest-based advertisements;
- customizing user experiences when using advertising partners’ services;
- generating and analyzing statistics about the performance of advertising campaigns and improving performance over time;
- when necessary (a) to protect the integrity of the Services, or your safety or the safety of others, or (b) to detect, prevent, or respond to fraud, intellectual property infringement, violations of terms of use related to the Service, or violations of law.
We may combine, de-identify, or aggregate any of the information we collect through our Services for any of these purposes. We may also receive deidentified information from our customers. We will take reasonable measures to ensure deidentified information cannot be associated with a consumer of household. We commit to maintaining and using this information in deidentified form and not to attempt to reidentify the information, except as permitted under applicable law.
With whom do we share information we collect?
We may disclose the categories of information above with customers of the Services for our customers’ own purposes and subject to their own privacy policies.
We may also disclose such information with customers of the Marketing and Advertising Services, with our affiliates, with our service providers (who process information on our behalf), and with our advisors, as well as with third parties involved in the negotiation or completion of a merger, acquisition, or sale of all or a portion of our business.
We will disclose information to recipients entitled by law to access such information, including law enforcement and regulatory agencies and other entities pursuant to a valid court order.
We may share de-identified or aggregate data that does not identify a specific individual with any person for any purpose.
California residents should consult the "California Disclosures” section for more information about disclosures of personal information.
What choices do you have about information collected through the Services?
If you do not want us to collect, use, or transfer to third parties information from your devices about your website or application usage for the purposes of interest-based advertising or certain other purposes, you may opt out by following the link to Digital Advertising Alliance opt-out tool. Since the tool is cookie-based and device-specific, you should opt out on each browser and device for which you would like your preferences to apply. If you delete your cookies, you may have deleted your opt-out status and may need to opt out again. If you choose to opt out, you will still receive online advertisements, but these advertisements may be less relevant to your interests.
Depending upon where you reside, you may have certain rights with respect to your information. These rights may include, for example, the rights to:
- learn about how we process personal information, including learning about the categories and specific pieces of personal information collected, the purposes for which the personal information is collected and shared, and the categories of parties that may receive personal information.
- request that we delete your personal information, subject to exceptions established under applicable laws.
- request that we rectify your incorrect personal information.
- opt out of certain disclosures to third parties.
- withdraw consent that you have provided.
- not be denied goods or services for exercising your rights, though we may still provide a different level of service as permitted by law.
Contact us at privacy@liveintent.com to exercise the rights you may have under applicable law.
Residents of the U. S. States with comprehensive privacy laws, including California, should consult the “Additional Privacy Disclosures for Residents of Certain U.S. States” section for more information about their rights and how to exercise them.
Additional information for customers
By entering into an agreement to use our Services, our customers acknowledge and agree that we will process personal information received in the course of providing the Services in accordance with this Privacy Policy and in compliance with all applicable data protection laws and implementing regulations (collectively “Data Protection Requirements”). We will provide the same level of privacy protection to personal information made available to us by our customers as the level required under the Data Protection Requirements. Our customers have the right to take reasonable steps to ensure that we use the personal information they have made available to us in a manner consistent with obligations under Data Protection Requirements and to stop or remediate unauthorized use of that personal information. We will promptly inform our customers if we make a determination that we can no longer meet our obligations under the Data Protection Requirements.
Security
We strive to maintain reasonable administrative, technical, and physical safeguards designed to safeguard the information we collect. However, no information system can be 100% secure, so we cannot guarantee the absolute security of your information.
Modifications to this policy
We may update this Policy from time to time by posting an updated Policy on this page. We will notify you about material changes by updating the “Last Updated” date at the top of this Policy or by providing any other notice or mechanism as may be appropriate.
Contact us
If you have any questions about this Policy or our use of your information, please contact us at privacy@liveintent.com.
Additional privacy disclosures for residents of certain U.S. states
The following table provides additional information about our data practices.
| Categories of Personal Information We collect | Purposes of Collection and Processing | Categories of Third Parties to Whom We Disclose that Personal Information |
|---|---|---|
| User Identifiers and Device Information |
|
|
| Demographic and Profile Information |
|
|
| Network Activity Information |
|
|
| Geolocation Information |
|
|
| Inferences |
|
|
We retain your personal information as needed to accomplish the purposes noted above. After such time, we will retain your personal information for a period of time that enables us to:
- Maintain business records for analysis and/or audit purposes.
- Comply with record retention requirements under the law or other relevant legal or regulatory requirements.
- Defend or bring any existing or potential legal claims.
- Address complaints and inquiries.
As described below, we disclose certain information to third parties in exchange for valuable consideration and to support targeted advertising based on your interests inferred from your interactions with unaffiliated digital offerings. Such disclosures may be considered a “sale” or “share” under state privacy laws. We do not knowingly sell or share information related to individuals under 16 years of age. To opt out of such disclosures, click here.
- User Identifiers and Device Information: Customers of our Identity Services; Advertisers; Publishers; Measurement and Attribution Partners; and AdTech Partners and Platforms.
- Demographic and Profile Information: N/A
- Network Activity Information: Customers of our Identity Services; Advertisers; Publishers; Measurement and Attribution Partners; and AdTech Partners and Platforms.
- Commercial Information: Advertisers and Measurement and Attribution Partners.
- Geolocation Information: Advertisers; Publishers; Measurement and Attribution Partners; and AdTech Partners and Platforms.
- Inferences: Customers of our Identity Services; Advertisers; Publishers; Measurement and Attribution Partners; and AdTech Partners and Platforms.
We also may disclose any of the personal information we collect:
- as required by law, such as to comply with a subpoena or other legal process, or to comply with government reporting obligations;
- when we believe in good faith that disclosure is necessary (a) to protect our rights, the integrity of the Website, or your safety or the safety of others, or (b) to detect, prevent, or respond to fraud, intellectual property infringement, violations of our Terms of Use, violations of law, or other misuse of the Website; and
- to affiliates, service providers, advisors, and other third parties to the extent reasonably necessary to proceed with the negotiation or completion of a merger, acquisition, bankruptcy, or sale of all or a portion of our assets.
Depending upon your U.S. state of residence, you may have rights to:
- Request information about whether and how we process personal information and obtain the specific pieces of personal information that we have collected;
- Request that we delete personal information;
- Request that we rectify incorrect personal information;
- Opt-out of sales of personal information or the processing or sharing of personal information for targeted advertising;
- Opt out of profiling that has a legal or similarly significant effect on;
- Not be discriminated against for exercising your rights, though we may provide a different level of service as permitted by law.
How to Submit Access and Deletion Requests: Follow the link to our online Privacy Portal to submit your access or deletion requests. You may also submit your request by emailing us at privacy@liveintent.com with the right you would like to exercise or by calling us at 1-855-644-0542 and including your email address and the right you want to exercise.
How to Submit Rectification Requests: You may submit your request by emailing us at privacy@liveintent.com or by calling us at 1-855-644-0542. When you call us, include also your email address. Specify what information we may have collected about you is incorrect and provide us with the correct information.
Verifying Access, Deletion and Rectification Requests: We may verify requestors’ identities before fulfilling requests to learn about our processing of personal information (including learning about the specific pieces of information we collect), rectification of personal information, and requests regarding the deletion of personal information by matching information provided by the requestor to the personal information that we already have for that individual. Consumers will need to provide their email addresses and may also be sent an email with a unique link by LiveIntent to support identity verification when applicable.
How to Submit Requests to Opt-Out of Sales or the Processing or Sharing of Information for Targeted of Advertising: You can submit an opt-out request by following the link to online Privacy Portal, or by clicking Do Not Sell or Share My Personal Information on the website. You may also submit your requests by emailing us privacy@liveintent.com indicating that you want to opt-out of the sale or sharing of personal information, or targeted advertising, or by calling us at 1-855-644-0542 and providing your email address and the right to opt-out the sale or sharing of personal information, or targeted advertising. You may also express your choice to opt-out of processing activities by enabling the global privacy control (GPC), which is an opt-out preference signal. This signal will apply at consumer account level.
Use of Authorized Agents: Authorized agents of residents in the States with privacy laws may submit requests by emailing us at privacy@liveintent.com. Authorized agents may need to provide documentation proving that they are authorized to exercise rights on behalf of the consumer whose personal information is subject to the request. We may notify the consumer and require the consumer to independently verify their identity before fulfilling the authorized agent’s request.
We may ask for additional information where needed to effectuate the request or to verify your identity. We will not use this information for any other purpose.
These rights may be limited or denied in some circumstances. For example, we may retain your personal information where required or permitted by applicable law. You may have the right to appeal a denial of any of these rights by emailing us at privacy@liveintent.com.
