La Quinta Boosts Brand Awareness
4.7% lift in brand awareness
#1 in unique audience reach
Solution:
Advertising
Goal:
Brand Awareness
Background
La Quinta Inn & Suites operates hotels across the United States, Mexico, and Canada. They target a mix of corporate and leisure travelers on a budget. Their continued growth in the U.S. and their international expansion are powered by an unyielding commitment to guest satisfaction, with a strong focus on brand standards.
Goal
La Quinta wanted to increase brand awareness and boost the perception of their brand as the best choice among its target audience: male business travelers, ages 25-64, with a yearly household income of $75K or more.
Solution
The LiveIntent team helped La Quinta to identify the newsletters where they’d see the best audience overlap to reach their target demographic with a branding campaign. They delivered ads across news, business, and travel publications in the LiveIntent exchange.
Results
The portion of their branding efforts on the LiveIntent exchange provided La Quinta more unique reach than the other channels in their campaign. The post-campaign analysis showed that La Quinta successfully increased brand awareness by 4.7%.
“In a world of ad exchanges and white labelers, a partner who has actual unique and proprietary inventory is invaluable.”
Amy Bartle, Media Director
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