Manscaped finds D2C Success
350 Conversions
20% Decrease in CPA
Solution:
Advertising
Goal:
Online Purchases
Background
Founded in 2017, San Diego-based Manscaped is the only direct-to-consumer brand dedicated to men's grooming and hygiene below-the-waist. Over the last few years, the company has seen tremendous growth through customer acquisition efforts on Facebook, Google, Amazon, and in search.
Goal
Manscaped approached LiveIntent to take advantage of unique audiences and exclusive email advertising solutions to find new customers and increase revenue.
Solution
Manscaped worked with their LiveIntent account team to set up an acquisition campaign with loose targeting parameters to maximize reach, suppress their existing customers, and optimize towards the audience that best responded to their message. The campaign drove traffic to the company’s landing page to introduce new customers to their entire product line.
Results
Within the first 30 days of the campaign, Manscaped was able to secure 350 conversions with a CPA that came in 20% below their goal. Due to their great success, Manscaped scaled their daily spend 4x.
"We've been able to implement scalable, performance-driven campaigns with LiveIntent that are seeing immediate success. They seem to have the tools necessary to both provide results and match the changing MadTech ecosystem. We also appreciate their dedication to our goals and business growth; we ask them to get it done and they find a way to do it."
Nathan Singer, Sr. Paid Media Manager
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